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Campaign Analytics

Every campaign needs a clear feedback loop. Without reliable analytics, it’s impossible to establish a baseline, understand usage patterns over time, or evaluate whether the incentives you’re issuing are actually delivering ROI. Absinthe provides Campaign Analytics as a dedicated toolset for measuring performance, diagnosing issues, and operating campaigns with confidence. Campaign Analytics are scoped to an individual campaign and are separate from workspace-level Pulse Analytics.

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1. Campaign Analytics Dashboard

The Campaign Analytics Dashboard gives you a holistic, quantitative view of how your campaign is performing. It includes granular insights into:
  • Point spend over time
  • User registrations and growth
  • Distribution and frequency of connected user identities
  • Participation counts across all incentivized activities
  • Cohort analysis
  • Leaderboard distributions and point concentration
  • Referral program performance (if enabled)
  • Inflation introduced by referral bonuses and downstream rewards
This dashboard is where you understand what is happening at a campaign level—how users are behaving, where points are flowing, and which mechanics are driving engagement. It is best used by campaign owners, growth leads, and operators responsible for tuning incentive design.

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2. User Audit Dashboard

The User Audit Dashboard is an operational tool designed to resolve individual user issues quickly and accurately. If you have a dedicated community manager, we strongly recommend granting them access to this dashboard. In practice, the vast majority of user complaints and disputes can be resolved using audit-level visibility. The audit dashboard allows you to:
  • Query a specific user by account ID or identity
  • Inspect a user’s full point balance and issuance history
  • Look up a specific transaction hash to confirm whether it was tracked
  • Trace incentive issuance back to a specific activity or point source
  • Verify completion of milestones, including the exact completion timestamp
  • Understand bonus eligibility and multiplier effects
  • Review points that were deleted or excluded
  • Analyze how questing platform data is being consumed
  • Review token snapshots and inclusion logic
  • Inspect a user’s referral network, showing which users they referred
This data is especially useful for identifying spam, clarifying user concerns around incentive issuance, sybil behavior, or recognizing coordinated abuse.

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Notes on data limits

To keep the UI responsive and usable:
  • All in-dashboard queries are limited to 2,000 rows per view
  • Standard data exports are limited to approximately 1 million rows
For higher-tier plans, full data dumps can be provided upon request. Contact sales for access.

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Why campaign analytics matter

Campaign Analytics allow you to:
  • Prove ROI to internal stakeholders
  • Tune mechanics based on real usage patterns
  • Resolve user issues without guesswork
  • Detect abuse early
  • Operate campaigns with confidence at scale