Architectural Overview

High-level overview of how Absinthe works and its core components

Absinthe is a customer engagement platform for token enabled businesses. It ingests user data and blockchain data, surfaces usage patterns and behaviors, and lets you act on them by running retention and rewards campaigns. At a high level Absinthe is about data. The Absinthe platform, powered by our Defi protocol adapter library, the Server-to-Server API, and partner integrations, allows you to aggregate and act on your data.

Data Ingestion - Absinthe pulls useful data from various data sources.

Token and Product Health - Your marketing team can track community growth, product and token adoption in a single dashboard.

User Activity Measurement - Absinthe tracks your users across social platforms, quests, blockchains and product, your marketing and product team determines which behaviors to incentivize.

Points (Gamified Engagement) - Absinthe transforms activity data into measurable rewards, you create narratives for user journeys, and activate your user base through gamification.

Vouchers (Tradable Incentives) - Absinthe emits IOU tokens for user activity - creating a secondary market around your reward campaign through tokenization.

Retention Spend - Based on campaign data (or circulating vouchers) distributed rewards, run give-aways, execute airdrops.

Insights, Audits, Analytics - Measure lift, growth and retention, audit user behavior, feed back into the platform to create a loop. See Campaign Analytics and Pulse Analytics for more details.

Putting It All Together

One of your users, lets call them Dylan, just bought your project’s token and followed your X account. Behind the scenes, all of the layers of the Absinthe platform worked together to make sure this process went smoothly.

You’d ran a Twitter (X) Ads campaign, which was seen by Dylan. Once Dylan clicked the Ad, it landed on a campaign page you built with Absinthe, which succinctly told Dylan what your product does, Dylan is excited and wanting to learn more he logs into the campaign page and shares his twitter, email and wallet address.

Dylan now joins your discord server, which Absinthe tracks and earns him some points. Now hooked, Dylan starts completing a daily check-in to earn a weekly bonus facilitated by Absinthe.

Exposed to your brand everyday, Dylan looks for more ways to engage and Absinthe discloses to him a shiny badge for trading on your DEX - excited, he earns a claimable and mintable NFT for completing $100 in trading volume tracked through on-chain activity.

Now Dylan wants to feel more buy in, and purchases some of your token - and follows your X account for regular updates. Absinthe tracks this behavior, finally generating insights for you on how your Twitter (X) Ads campaign yielded an increase in token holders, and your market cap.

Absinthe keeps Dylan engaged with more ways to earn rewards on your product, and you refine your retention and acquisition strategies with actionable data.