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Badges are a core primitive for co-marketing, partnerships, and audience segmentation in Absinthe campaigns. They allow users to prove membership in a specific community or cohort and make that membership visible, verifiable, and actionable inside a campaign. In Web3, growth is rarely isolated. The strongest campaigns are built through collaboration—between protocols, apps, creators, and communities. Co-marketing initiatives let projects tap into overlapping user bases, express real usage synergies, and compound distribution. Outside of direct competitors, these collaborations are almost always net additive. Badges are the most effective and battle-tested way to operationalize co-marketing in campaigns. They let users claim affiliation with another project, ecosystem, or group, turning shared audiences into structured campaign participation rather than loose cross-promotion. Beyond co-marketing, Badges are also widely used to verify:
  • Community membership
  • Token holding or historical participation
  • Discord roles and permissions
  • Curated or high-intent audience segments
Once claimed, badges can be used to gate access, unlock rewards, or signal status across the campaign experience.

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Types of Badges

Absinthe supports three categories of Badges, each designed for a different type of verification. Token Holding Token Holding badges verify ownership of specific NFTs or fungible tokens (ERC20 or equivalent). Verification can be based on real-time balances or historical holding conditions, allowing you to reward long-term supporters, early holders, or specific onchain cohorts. Custom Lists Custom List badges let you define membership off-chain. You can upload custom CSVs or select predefined audience segments from your workspace. This is commonly used for partners, allowlists, KOLs, early users, or curated communities identified through prior campaigns or external data. Discord Discord badges verify membership, roles, or other server-level attributes. Since most Web3 projects aim to anchor their communities in Discord, these badges are frequently used to reward verified members, role holders, moderators, or contributors.

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Why Badges matter

Badges turn fragmented signals—wallets, roles, lists, and communities—into a unified, verifiable layer of identity and belonging. They allow campaigns to move beyond generic incentives and toward targeted, collaborative engagement. Used correctly, they unlock high-quality distribution, strengthen partnerships, and give users a clear way to express where they belong within and across ecosystems.

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Badge types

Choose the badge type that fits your verification needs:

Token Holding

Verify ownership of specific NFTs or fungible tokens for co-marketing and partnerships.

Custom Lists

Define membership based on curated audience lists, allowlists, or partner communities.

Discord

Verify Discord membership, roles, and server-level attributes.