Welcome to Absinthe! This collection of articles will help you get started with our platform and introduce you to the key terms, features, and functionalities of Absinthe. This page introduces Absinthe, and how you can best succeed with it.
How Absinthe Works
In Absinthe, you’ll spend most of your time setting up campaigns to devising new ways to engage your users. But you’ll get the most out of Absinthe when you integrate your data with Absinthe and make us a central part of your martech/engagement stack. By getting your data into Absinthe, enriching it, and using it to activate your users across platforms, you can focus on your engagement strategy without having to jump from platform to platform.
Customer engagement is the heartbeat of a brand’s relationship with its audience. Instead of mass marketing tactics that make customers feel talked at, customer engagement strategies help brands build lasting, loyal customer relationships.
For token-enabled businesses, Absinthe serves as your brand’s operating system with a data-centric approach to customer engagement.
What Absinthe Does For You
Data Ingestion - Absinthe excels at ingesting vast amounts of data from various sources, whether it’s in-app user behavior, blockchain transactions and events, or engagement metrics across quests and socials.
Data Informed Engagement - With the effective and efficient use of that data, Absinthe transforms how crypto-enabled businesses engage with their customers. The Absinthe dashboard is a brand’s control center for crafting meaningful engagement, launching co-marketing and loyalty campaigns, and building incentive programs powered by real-time data.
Data Expression - Having a global view of the data you care about lets Absinthe develop a performance baseline, allowing you to produce expressive insights for every acquisition and retention campaign you run. You’ll never make the same mistakes twice, and squeeze value out of every successful idea you implement.
Who Should Use Absinthe
Absinthe is incredibly flexible and can be customized to bring value to your organization and community in various ways. To establish clarity and brevity, the next section provided a descriptive overview of the core concepts. We recognize that the needs of crypto-native businesses differ from crypto-adjacent ones. Absinthe is built to cater to a diverse range of customization options that can be tailored to your specific requirements.
If the success of your business depends on the health of a token (either yours or someone else’s), or if your revenue in whole or in-part comes from tokens (stablecoins or otherwise), you will find that Absinthe is acutely tailored to maximize your success.
Let’s explore the power of Absinthe together. 