Absinthe is your marketing operating system for token-enabled businesses. To understand the true impact of top-of-funnel efforts all the way through activation, retention, and long-term value, Absinthe integrates directly with the platforms where your users already spend time.
External data partners give Absinthe visibility into your distribution channels, communities, and token ecosystems, allowing you to measure performance holistically rather than in silos. This unified view is surfaced through Pulse Analytics, which provides a snapshot of reach, growth, and engagement across all connected platforms. See the Pulse Analytics documentation for more details.
To power both Pulse Analytics and campaign-level incentives, these platforms are connected through Data Integrations at the workspace level.
What external integrations enable
External data integrations allow Absinthe to:
- Measure the effectiveness of top-of-funnel distribution
- Track community growth and engagement across platforms
- Understand how social and questing activity translates into downstream usage
- Enrich user profiles with cross-platform signals
- Provide accurate attribution for retention and incentive spend
Once integrated, this data becomes available for analytics, segmentation, and campaign logic.
Supported integration categories
External data partners are organized into the following categories.
These integrations help you understand community growth, engagement, and social distribution performance.
Questing platforms are commonly used for discovery and early engagement. Absinthe connects directly to these platforms to track user activity and convert it into native campaign incentives.
Tokens
Token integrations allow Absinthe to observe ownership, participation, and economic behavior tied to your ecosystem.
- EVM tokens (ERC20 and ERC721 / NFTs)
- Solana SPL tokens
From data to insight and incentives
By combining Pulse Analytics with your Campaigns, Absinthe lets you:
- Evaluate which channels actually drive valuable users
- Tune incentive structures based on real engagement outcomes
- Allocate retention spend more efficiently
- Align marketing, community, and token strategy around a single source of truth
Check out Pulse Analytics for more information