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API Activity Tracking is the foundation for incentivizing real product usage, not just campaign interactions. While Task Cards and Badges are optimized for top-of-funnel traffic that lands on the campaign webpage, API Activity Tracking is designed for mid-funnel and bottom-funnel behavior that happens inside your product, protocol, or ecosystem. Unlike Task Cards and most Badges, API Activity Tracking does not require users to visit the campaign page to generate rewards. Activity can be recorded directly from your systems and converted into incentives automatically.

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What API Activity Tracking is used for

API Activity Tracking captures meaningful user behavior that drives retention and long-term value, including:
  • In-app actions and feature usage
  • Gameplay events and session activity
  • On-chain interactions with contracts and tokens
  • Repeated usage patterns over time
  • Transactions, purchases, or protocol interactions
These are the actions that define whether users actually adopt your product, not just discover it.

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On-chain and off-chain coverage

Absinthe supports both on-chain and off-chain activity tracking. On-chain activity can include contract interactions, token transfers, or protocol-level behavior. Off-chain activity is typically captured via server-to-server APIs from your application or backend services. This allows you to track and reward behavior wherever it happens, without forcing users through a campaign landing page.

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How it differs from Task Cards and Badges

Task Cards and Badges are user-initiated and generally require explicit interaction on the campaign webpage. They are ideal for discovery, onboarding, and affiliation. API Activity Tracking is system-initiated. Events are emitted by your product or protocol and processed automatically. Rewards can be issued continuously in the background as users engage. While Badges do offer API access for eligibility checks and claims, API Activity Tracking is purpose-built for ongoing behavioral measurement and incentive loops.

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Why API Activity Tracking matters

Retention is built on repetition. API Activity Tracking lets you reward the behaviors that actually matter—using your product, interacting with your protocol, and coming back over time. By tying incentives directly to real usage, API Activity Tracking closes the loop between marketing, engagement, and value creation, turning campaigns from one-off promotions into durable growth systems.

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Tracking types

Choose the activity tracking method that fits your needs:

Activity Rewards

Reward in-app behavior and server-side events emitted directly from your product or infrastructure.

On-Chain Activity

Reward verifiable on-chain behavior through standardized protocol adapters.